Graphics Terminology

Graphics Terminology



The bleed area is not seen in the end product but is used in the finishing process. Bleeds, as indicated on our templates, should be colored in with the same background color of the graphic. This ensures there are no white spots seen through from the finishing.


DPI stands for Dots per Inches. PPI stands for Pixels per Inches. Although they are very similar, DPI refers to the physical print quality (resolution), while PPI refers to the pixel density of digital devices from monitors to smart phones to image scanners, etc.


The process of checking digital files and making sure they are correctly formatted and up to the requirements needed for printing.

Outline Fonts

This is an Adobe suite function where editable fonts are converted into shapes. This term may not be the same for programs outside the adobe suite. This prevents font shifts and errors when processing the graphic.

PMS Color

PMS stands for Pantone Matching System. It’s a system of colors that are used to keep critical colors consistent regardless of the printer.

Adode Design Equipment


Stands for Cyan, Magenta, Yellow and Key (or black). This is the printing format we use, as well as the vast majority of the printing industry for large format. We cannot guarantee the colors will be an exact match given they are subjective to previous prints, time and ink changes on the printer. Any critical colors should be a Pantone color.


The RGB color system stands for Red, Green and Blue. The colors in this system are very vibrant but the system is for digital applications. Files submitted in this format will automatically be converted to CMYK.

Vector Graphic

A vector graphic is based on a point system used by various design programs (Adobe Illustrator, AutoCAD, InDesign, etc.). A vector graphic design is based on this point system, making it scale-able to any size without losing its clarity. Vector graphics are not resolution dependent.

Raster Graphic

A raster graphic (raster image) is resolution dependent, meaning they can only be scaled so big before they lose their clarity or quality. A raster image can be a photo, rendering, illustration, etc.

Turn Time

Is production and pre production days, including preflight, proofing and printing time. Turn time does not include shipping time. Turn time starts when art is received and will be reset if changes are made or new art is submitted.

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