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tower displayOne of the best things about a well-designed trade show tower display is that it can last for years. But your branding and marketing goals change more frequently, which can throw you off your trade show rhythm.

Luckily, there are many budget-saving and time-saving ways you can revitalize your trade show tower display to give your booth an upgrade. Consider the following tips you can use to update your trade show tower displays:

  1. Update your graphics. Graphic design trends change fairly quickly, so it's one of the first things you want to update on your trade show display. They're also one of the easiest ways to update your display and make it visually impactful. Updating your graphics gives you the chance to maximize your message based on the types of shows you're attending.

  2. Change your lighting. Lighting is crucial when it comes to getting your display noticed, which makes it important to update with every show you attend. This is especially true because you're never in the same spot at every trade show so you'll need different types of lighting at each show. LED accents and product lighting can boost the look of your exhibit without breaking your budget.

  3. Add hanging signs. If you can hang things from the ceiling at your next trade show event, consider using hanging signs alongside your tower display. Hanging signs attract more attention because they draw the eye upward and use vertical real estate that not many other people are using. You can also update your hanging signs later on using motion and dramatic lighting options, which provide an extra flair to your presentation.

  4. Do some reconfiguration. Not only can you change up the look of your display but you can also change up the physical layout of your trade show booth. Each trade show will have different floorplans, so you can alter the layout and adapt your booth to fit each show.


Looking for your next big trade show display?

Re-branding is an important part of growing your business and sometimes your old trade show displays can't be repurposed. That's not necessarily a bad thing. Signage is a major branding tool that generated 75% of your customer base.

The good news is that Anything Display can help you create great tabletop display booths and tower displays for your trade show that meet your needs. To learn more about our different trade show booths, displays, banners, and stands, contact Anything Display today.


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